Creative Director – Copywriter – UX Writer

I'm a multi-skilled and internationally experienced freelance creative.

A unique background that spans copywriting, UX writing, graphic design, filmmaking and creative direction.

Currently based in Melbourne, Australia. Previously based in Los Angeles. I'm available to work (as a Copywriter, UX Writer or Creative Director) on-site in Melbourne and remotely for the rest of the world.

I've been a Creative Director at Tinder. An Associate Creative Director for Apple at Media Arts Lab. And a Senior Creative (ACD) at creative technology agency B-Reel. I know how to structure and nurture a team of creatives. And how to excite and communicate with non-creative stakeholders.

I care deeply that the marketing and advertising I make is respectful of a consumer's intelligence, inclusive of minority voices and points-of-view, and ethical in how it may play to your emotions or use and source data.

I've had the good fortune to craft memorable work for Apple, Adidas, Beats, Google, Twitter, Tinder and Netflix - among many others.

A graduate of Shillington College of Graphic Design. And the Victorian College of the Arts, School of Film and Television. Currently studying with the UX Writers Collective.

Grateful for recognition at Cannes, New York Festivals, Young Guns and MADC. And for features in Lürzer's Archive, Communication Arts and countless more.

Please don't hesitate to get in touch.

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