Apple needed a film to help raise the curtain on their September 2014 keynote event - the one in which they first revealed the Apple Watch.
The perceived lack of innovation from Apple since Steve Jobs' death continued to be a topic in the media at the time.
So, I wrote this manifesto to celebrate the employees and fans who had continued to believe in the Apple brand, despite the naysayers.
It set the stage - literally - for the release of Apple's first new product line since the Jobs era, just moments later.
My role on this was Senior Copywriter. Alongside creative partner, Dimitri Kalagas.