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Fairfax Digital – Watch and Win

'Watch and Win' was an 8-episode satirical comedy web series - commissioned by Australian media giant, Fairfax Digital.

Co-written and co-directed by myself and Marc Goldenfein. It was unapologetically weird and provocative. And above all, a satire of "irreverent" and "viral" advertising. Which at the time, felt rampant and devoid of relevant consumer insights and ideas.

Sadly, I’ve lost my copy of most of the episodes. (Well, actually, that’s only sad in half of the cases. In the other half, it’s a great relief.)

Looking back, I’m the first to admit that I had absolutely no idea what I was doing at this point in my career, circa 2009, pitching original content to a media Goliath. Nevertheless, I ran with the rope they gave us.

Above all, I keep this piece in my folio as a reminder to myself of the growth that can come with biting off more than you can chew. (If not also a reminder of how much my sense of humour has evolved.)

In the end, more than 1 million people viewed 'Watch and Win' during its run on the Fairfax website, TheVine.com.au.

'Watch and Win' was an 8-episode satirical comedy web series - commissioned by Australian media company, Fairfax Digital, for their culture website TheVine.com.au

Co-written and co-directed by Chris Cork and Marc Goldenfein, it was unapologetically weird and provocative. And above all, a satire of "irreverent" and "viral" advertising. Which at the time, felt rampant and devoid of relevant consumer insights and ideas.

Sadly, I’ve lost my copy of most of the episodes. (Well, actually, that’s only sad in half of the cases. In the other half, it’s a great relief.)

Looking back, I’m the first to admit that I had absolutely no idea what I was doing at this point in time - circa 2009 - pitching original content. Nevertheless, I ran with the rope they gave us.

I keep this piece in my folio as a reminder to myself of the growth that can come with biting off more than you can chew. (If not also a reminder of how much my sense of humour has evolved.)

In the end, more than 1 million people viewed 'Watch and Win' during its run on the TheVine.com.au.

 

The trailer. Animated by Cameron Gough.

‘Speechless.’ Written by Chris Cork. (Stick with it, if you can.)