Putting your best self forward on Tinder is a lot more nuanced than you might think.
To make the process a little easier, we created a 'Dos and Don'ts' film that revealed the surefire, data-driven techniques for improving any user's chances of success.
My role was Creative Director, alongside Dimitri Kalagas. And together we overcame low budgets and short timelines to achieve a more refined tone and aesthetic than the Tinder brand had ever executed before our arrival.
'Dos and Don'ts' ran online, globally.