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Tinder - Dos and Don'ts

Putting your best self forward on Tinder is a lot more nuanced than you might think.

To make the process a little easier, we created a 'Dos and Don'ts' film that revealed the surefire, data-driven techniques for improving any user's chances of success.

My role was Creative Director, alongside Dimitri Kalagas. And together we overcame low budgets, short timelines, and a few un-savvy stakeholders to achieve a more refined aesthetic and production quality than the Tinder brand had ever executed before our arrival.

'Dos and Don'ts' ran online, globally.

Putting your best self forward on Tinder is a lot more nuanced than you might think.

To make the process a little easier, we created a 'Dos and Don'ts' film that revealed the surefire, data-driven techniques for improving any user's chances of success.

My role was Creative Director, alongside Dimitri Kalagas. And together we overcame low budgets and short timelines to achieve a more refined tone and aesthetic than the Tinder brand had ever executed before our arrival.

'Dos and Don'ts' ran online, globally.

 

Directed by Jimmy Marble.